Cartoon Love

 

"Content is king" is a cliche right up there with "The grass is always greener". But content can signify a lot of different things. Beyond specific information that the writer wants to communicate the public, there's a subtext--the impression it gives of the site's personality.

Cartoons can be an important tool in the utility belt. On a warm, personable site, a cartoon enhances the existing message. On a technical one, a cartoon helps bridge the distance and let the reader know the site, though serious, still has a sense of humor. It's a win either way, a little love offering a site gives its users. And love, as someone said, is something that if you give it away, you end up having more.

Video For Clearstory

A couple of months ago, I worked with Evolved Media to create a promotional video for Clearstory, company that makes an app that processes, organizes and displays big data all in one place. I conceptualized and storyboarded the video, which was animated by Visual.ly. It changed a little from concept to finish, but not that much. I'm pleased with the way the text, images and narration work together to explain a complex app simply and clearly. You can see it on their homepage--you need to click the "Watch It" icon in the lower left.

Cartoons Gratis

I'm including a couple of cartoons in each newsletter for recipients to enjoy and use for no cost. Just click the link for a 300dpi jpeg you can copy to your desktop. All I ask is that you don't get rid of the web URL or signature. And if you thanked Cartoon Impact in a caption, that'd be nice, too.