Why You Need Visual Stories

People were telling stories with visuals long before they could write them with words, images we can still see on rocks and in caves all over the world. A lot has changed in the past 20,000 years, but today visuals are perhaps more important than ever. Visual stories—narratives that use both words and images equally-have a number of advantages over content that's heavy on text.

Visual stories are concise

Visual stories communicate quickly and directly. Design constraints limit the use of text, meaning only what's absolutely essential gets included.

Visual stories are holistic

Text and images work together, using parts of the brain that neither would engage on their own and allowing for the apprehension of subliminal information as well.

Visual stories are engaging

Words and images together, whether on a web page or a whiteboard, are irresistible attention-grabbers. Viewers will begin reading visual stories just to find out why they're there, and by the time they've satisfied their curiosity, the message has been delivered.

At Breakthrough Visuals, we have a solid grasp of all these elements. Let's get together and talk about visual ways to grab the attention of your business or organization's audience!

 

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Read For The House Video

In December, Breakthrough Visuals teamed up with animation house Germantown Studios to create a video for Ronald McDonald House's "Read For The House" fundraising campaign. The folks at that worthy organization were super happy with the result. You can watch it here and if you'd like something similar, get in touch!

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Graphic Recording at the

National Aquarium

We really enjoyed taking a trip to Baltimore in November to do some graphic facilitation at a planning session of the Board of Directors of the National Aquarium. It's always an honor to participate in the process of accomplishing something important. And it's great to have a good excuse to draw fish. Find out how graphic recording and facilitation can help you accomplish things here!

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Speaking of Visual Stories...

...there's a new one up about our company on our website. Check it out on the About page.

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Cartoons Gratis

Included in each newsletter is a cartoon to use at no cost. Just click the link for a 300dpi jpeg you can copy to your desktop. All I ask is that you don't get rid of the web URL or signature. And if you thanked Breakthrough Visuals in a caption, that'd be nice too. You can see more free cartoons here.

Free Cartoon Collection

A collection of cartoons created for various business blogs, free for your enjoyment. Read or download the pdf  here. If you like what you see, let's talk about how we can add cartoons to your blog!

Blog Cartoons PDF