Frightened or Funny?

Effective content elicits an emotional response. But you don't have to spend much time surfing the internet to discover that those emotions tend to lean heavily on old standbys like fear, anxiety and schadenfreude.

Recently I attended the Funny Biz conference in San Francisco, which is devoted entirely to using humor in marketing. Here's a few takeaways:

• 88% of millennials think of humor as their primary source of self-expression.

• Amusement—along with awe and anger-is one of the top three emotions that get people to share.

• Humor greatly increases content's memorability.

• The positive emotions humor evokes—connection, warmth, inclusion—are just as, if not more, effective at engaging audiences as more negative ones.

As someone who's helped many businesses and organizations effectively add humorous visuals to their content mix, I know that not only is it worth doing, but that the process can be as fun as the result. Fear is fine, but if you want to really stand out, try funny!

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Graphic Recording at Cheltenham TedX

One of the cooler graphic recording gigs I did in the first half of the year was the Cheltenham TedX talks on June 3rd. Each of the 12 speakers got the original chart and the images will be displayed online. Interested in how graphic recording can enhance your next presentation or training? Let's talk!

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A Book I Illustrated Won a Prize!

The Whole Spiel, by Ellen Scolnic and Joyce Eisenberg, which I illustrated last year, won an Indie Book Awards in the Multicultural Nonfiction Category. I'm thrilled to be part of a project that's gotten such recognition. Be sure and snag your own copy over at Amazon!

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Free Cartoon Collection

This promotional pamphlet collection of the cartoons I've been doing for various blogs is free for your enjoyment. Read or download the pdf  here, and if you want the printed version, email me your address and I'll send you one. I'd love to add to my client list, so if you've got a blog you think could use some cartoons, let me know!

Blog Cartoons PDF

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Cartoons Gratis

Included in each newsletter is a cartoon to use at no cost. Just click the link for a 300dpi jpeg you can copy to your desktop. All I ask is that you don't get rid of the web URL or signature. And if you thanked Breakthrough Visuals in a caption, that'd be nice too. You can see more free cartoons here.

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