Cartoons Are Graphic Leathermen

You know Leathermen, those all-purpose tools that resemble pocket knives on steroids? They may look funny, but they can solve just about any problem you encounter. A lot of people don't realize it, but cartoon and comic content is like that, too. Here's just some of the many ways it can be used:

1. To Enhance Blogs: One of the simplest and most effective ways to use cartoons is as visuals on blogs or other posts. Cartoons not only illustrate, they help make your point while also entertaining your viewers.

2. For Branding: Comics are a stylish way to tell your company's story and establish your brand. A few pages on a website or as a downloadable PDF can attract a lot of attention.

3. To Explain Stuff: Comics are an affordable alternative to explainer videos. And viewers don't have to watch them over if they miss a point.

4. As Click-On Ads: Single panel cartoons work very well as click-on ads or other types of links. Having to click through to find out the punchline is an excellent motivator.

5. To Enhance Emails: The cartoons you run on your blog can be reused in your email campaigns. Cartoons aimed at your target audience make you look both cool and smart.

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Maximum Metaphor

Maximum Metaphor

No doubt you're familiar with political cartoons. Traditionally found on the editorial page of newspapers, they're usually single-panel drawings that use metaphors to sum up and comment on current issues. Cartoonists use labels to make sure we understand immediately what the metaphor refers to-- the letters "GOP" on an elephant mean we will never …

Read more.

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I'm Speaking!

I'll be giving a talk called "Comics Are Magic: How Words and Images Create Content That Can't Be Ignored" to the Philly Content Strategy Meetup group at 6:00 on September 17th at the offices of Zivtech, 1315 Walnut St , Suite 1500, Philadelphia, PA. It's free and there's usually pizza, so if you're in the area, please come down! Here's a link for more info: http://goo.gl/byqVlA

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Cartoons Gratis

I'm including a couple of cartoons in each newsletter for recipients to enjoy and use for no cost. Just click the link for a 300dpi jpeg you can copy to your desktop. All I ask is that you don't get rid of the web URL or signature. And if you thanked Cartoon Impact in a caption, that'd be nice, too. You can see more free cartoons here.

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